Mr. Au Chen Sum has more than 17 years of experience in finance management, financial reporting, corporate finance, treasury reporting, auditing and taxation. He started his career as an Audit Associate with PricewaterhouseCoopers in 2003, before moving to Ernst & Young, Beijing, China in 2006 where he was promoted to Audit Manager in 2008. Since 2010, Mr. Au spent 8 years in Parkson Retail Group Limited ("PRGL"), a company listed in Hong Kong Stock Exchange. During his stint in PRGL, he assisted the Chief Executive Officer, Executive Chairman and the Board in executing strategic business decisions and contributed from financial perspective to the group's transformation program, including integration of online and offline platforms, mobile POS systems and other new business investments. His last position with PRGL was as a Chief Financial Officer from May 2013 to December 2018. Prior to joining Star Media Group Berhad, Mr. Au was the Chief Financial Officer of Singer (Malaysia) Sdn. Bhd. in charge of treasury, tax, financial reporting and spearheading the digital business transformation.
