Calvin Choong was appointed to the Board of Apex Equity Holdings Berhad on 15 November 2017. He is the Group Executive Director of ACE Holdings Berhad group of companies (where over the years, he was responsible for setting up a robust framework for the groups credit and leasing businesses as well as implementing various initiatives that conforms to industrys best practices Calvin was successful in creating straightforward, personalised and cost efficient financing solutions which differentiated ACE from other conventional financial offerings Leading a team of accomplished and capable individuals, he works directly with businesses and equipment vendors to provide innovative lease financing solutions that led to ACE having a unique niche in the Small and Medium Enterprises (with a stellar reputation as a respected commercial financing company. On top of his strategic responsibilities, Calvin also manages the functional processes of ACE, which includes risk management, devising functional and effective marketing and sales strategies, drive community relations and advocacy, and oversees financial planning of ACE He was successful in leading various transformation programs to reinvigorate the ACE brand as well as operationalised the digitisation of the organisation to improve the effectiveness and efficiency of the workforce Calvin also led the implementation of critical learning and development measures to ensure ACE remains competent and sustainable Overall, his unorthodox leadership style allowed ACE to remain resilient and relevant across an ever changing environment.
